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Zain Iraq partners with Media World to manage its VAS services

Zain Iraq, part of Zain Group- the leading mobile telecom provider in the region, recently signed a Master Aggregation agreement with Media World Company, a leading telecommunication and digital firm. As per the agreement, Media World will manage the complete portfolio of Zain value added services (VAS) in Iraq, introducing innovative solutions to the mobile network. The agreement was signed by Ali Al-Zahid CEO of Zain Iraq and Dawsar Charchafchi CEO of media worldZain Iraq CEO , Ali Al-Zahid said: “We believe that the aggregation is in line with our vision. Using Media World’s centralized platform will help us providing the most advanced and innovative VAS services to our customers, and eventually growing our VAS service portfolio. In fact, Our decision is based on our confidence in Media World’s proven capacity and experience in managing similar advanced and highly innovative services”.“Our partnership is an excellent opportunity, and together with Zain Iraq we will lead the way for the telecommunications sector. As technology continues to evolve following new trends, we believe in investing, building and enhancing the current services moving them towards VAS digitalization. This is the future”, said Dawsar Charchafchi, CEO of Media World.Media World has set up a technology platform-Master Aggregation Platform- through which all third party service and content providers will be connected. Media World services will enable Zain Iraq to focus more on the core business and reduce operational costs, while expanding and creating an efficient ecosystem.